Label for Use on Store Shelves in a Retail Environment

ABSTRACT

A label for use on store shelves in a retail environment. The label include adhesive strips applied to a bottom surface of each label and a top laminate layer with a release coating applied to the top surface of each label.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims priory to U.S. Patent Application No.61/835,219, which was filed in the U.S. Patent and Trademark Office onJun. 14, 2013 and to U.S. Patent Application No. 61/880,410, which wasfiled in the U.S. Patent and Trademark Office on Sep. 20, 2013.

STATEMENT REGARDING FEDERALLY SPONSORED RESEARCH OR DEVELOPMENT

This application is not the subject of any federally sponsored researchor development.

THE NAMES OF THE PARTIES TO A JOINT RESEARCH AGREEMENT

There have been no joint research agreements entered into with any thirdparties.

FIELD OF THE INVENTION

The embodiments of the present invention relate to a label or pluralityof labels for use on store shelves in a retail environment.Specifically, the embodiments of the present invention are directed to alabel having product specific display information on a top surface.

BACKGROUND OF THE INVENTION

The current practice of updating labels in retail stores involvesreceiving labels in preprinted sheet format (typically 11-inch by14-inch sheets) having label-removal perforations. The sheets aretypically printed on a paper or vinyl substrate. Each sheet includesapproximately 8 to 44 preprinted labels, with label-removal perforationsdie cut into the sheet, and each label having adhesive on the backcovered by a release liner to be removed prior to installing the labelon a store shelf. Store personnel must break down the sheets by tearingthe sheet along the label-removal perforations to obtain individuallabels. Store personnel then sort the individual labels and containerizeor bundle them, before distributing and installing the labels on theshelves throughout the store. A person of ordinary skill in the art willreadily appreciate that it takes a significant amount of time to breakdown the sheets into individual labels, to sort them, and to installthem on the store's shelves. The store personnel do not take the sheetsout to the shelf, i.e., the store personnel typically work in a backoffice room, break down the sheets, sort them, bring them out to theshelf, verify location and placement of each label, remove the releaseliner on the back of each label, and apply the label to the shelf.

A single store can average 3,000 to 10,000 price changes per week andreceive approximately 300 to 400 sheets at a time. In a recent example,a number of assignee's employees watched store personnel receive, breakdown, sort, and install its labels based on the approach describedabove. The store received 10,000 label changes and used two to threeemployees to receive, break down, sort, and install the labels. Thestore personnel devoted approximately 86 hours per week to this work;approximately 27 of those hours—roughly 30% of the total timeinvolved—was devoted to breaking down the sheets. Based on a $15 hourlyrate, and using 86 total hours for exemplary purposes, the relabelingprocess cost the store about $1,300 for the week. This store is one of800 stores in a chain of stores. Thus, if each of the stores in thechain had an average of 10,000 price changes per week, the estimatedtotal cost of label changes is around $1 million per week or $52 millionper year. If the store chain can eliminate the approximate 27 hours perweek devoted to breaking down sheets of labels, the store chain couldsave approximately $300,000 per week or $15-16 million per year. That isa significant amount of money. Additionally, the store chain in theexample above includes 800 stores throughout the United States. Thereare approximately 30,000 stores around the country, and even more storesglobally, that can benefit from using the embodiments of the presentinvention, as described in more detail below.

Consequently, a need exists for a labeling system that does not requirebreaking down, sorting, and containerizing or bundling before the labelscan be installed on store shelves. The embodiments of the presentinvention solve this problem by providing a pad of labels that do notrequire: (1) breaking down sheets of labels; (2) sorting individuallabels; and (3) containerizing or bundling the individual labels.

Furthermore, installation of traditional labels requires that a releaseliner be peeled from the bottom surface of each label, in order toexpose an adhesive strip, before affixing the label to a shelf. Therelease liner must then be discarded. Thus, a further need exists for alabeling system which does not require store personnel to remove anddiscard a release liner for each individual label. The embodiments ofthe present invention solve this further problem by providing a pad oflabels without release liners.

SUMMARY OF THE INVENTION

An embodiment of the present invention includes a label for use in aretail store comprising a substrate having display information on a topsurface thereof; a first layer of lamination material adhesively affixedto a bottom surface of the substrate; an adhesive strip applied to abottom surface of the first layer of lamination material; and a secondlayer of lamination material adhesively affixed to the top surface ofthe substrate, where the second layer of lamination material includes arelease coating applied to a top surface thereof

Another embodiment of the present invention includes a label for use ina retail store comprising a substrate having display information on atop surface thereof; a first layer of lamination material adhesivelyaffixed to a bottom surface of the substrate; an adhesive strip appliedto a bottom surface of the first layer of lamination material; and asecond layer of lamination material adhesively affixed to the topsurface of the substrate, where the second layer of lamination materialincludes a release coating applied to a top surface thereof. The firstlayer of lamination material comprises a layer of polypropylene orpolyester film. The polypropylene or polyester film is clear. The secondlayer of lamination material comprises a layer of polyester film havinga gauge thickness of 92 or 102. The adhesive strip is permanentlyapplied to the bottom surface of the first layer of lamination materialin an area corresponding with a first portion of the label to be affixedto a store shelf.

Yet another embodiment of the present invention includes a label for usein a retail store comprising a substrate having display information on atop surface thereof; a first layer of lamination material adhesivelyaffixed to a bottom surface of the substrate; an adhesive strip appliedto a bottom surface of the first layer of lamination material; and asecond layer of lamination material adhesively affixed to the topsurface of the substrate, wherein the second layer of laminationmaterial includes a release coating applied to a top surface thereof,wherein the first layer of lamination material comprises a layer ofpolypropylene or polyester film, where the polypropylene or polyesterfilm is clear, where the second layer of lamination material comprises alayer of polyester film having a gauge thickness of 92 to 102, where theadhesive strip is applied to the bottom surface of the first layer oflamination material in an area corresponding with a first portion of thelabel to be affixed to a store shelf.

An embodiment of the present invention includes a label for use in aretail store comprising a substrate having display information printedon a top surface thereof; an adhesive strip applied to a bottom surfaceof the label; and a release coating applied to the top surface of alabel, where the adhesive strip is removably affixed to the releasecoating, where the release coating comprises silicone.

BRIEF DESCRIPTION OF THE DRAWINGS

Preferred features of the embodiments of the present invention aredisclosed in the accompanying drawings, wherein similar referencecharacters denote similar elements throughout the several views, andwherein:

FIG. 1 is a top view of a label having display information printed onits top surface.

FIG. 2 is a perspective view of a label after installation on a storeshelf

FIG. 3 is a cross-sectional view of a label.

FIG. 4 is a perspective view of a pad of labels.

FIG. 5 is a flow diagram for a method of installing labels from a pad oflabels.

FIG. 6 is a perspective view of a laminating and converting machine thatmay be used in a method of making a pad of labels.

FIG. 7 is a perspective view of a feeding and registration stationwithin the laminating and converting machine.

FIG. 8 is a perspective view of a laminating station within thelaminating and converting machine.

FIG. 9 is a perspective view of a first die station within thelaminating and converting machine.

FIG. 10 is a perspective view of a second die station within thelaminating and converting machine.

FIG. 11 is a perspective view of a stacking station within thelaminating and converting machine.

DETAILED DESCRIPTION

The embodiments of the present invention will now be described morefully hereinafter with reference to the accompanying drawings, in whichpreferred embodiments of the invention are shown. This invention may,however, be embodied in many different forms and should not be construedas limited to the illustrated embodiments set forth herein. Rather,these illustrated embodiments are provided so that this disclosure willbe thorough and complete and will convey the scope of the invention tothose skilled in the art.

In the following description, like reference characters designate likeor corresponding parts throughout the figures. Additionally, in thefollowing description, it is understood that terms such as “top,”“bottom,” “side,” “front,” “back,” “inner,” “outer,” and the like, arewords of convenience and are not to be construed as limiting terms. Inaddition, the word “approximate” or “approximately” as used in thisapplication means ±½ inch.

A person of ordinary skill in the art will understand the meaning ofterms of art used throughout this disclosure. Included among these termsis “planogram.” The term “planogram” means a diagram, model, or databasethat contains information regarding where products are placed ordisplayed for sale within a retail store, including without limitation,the aisle, shelf location, and quantity.

A pad of labels, preprinted and sequenced according to a retail store'splanogram is described herein. The embodiments of the present inventionare designed to provide a system of labels that does not require: (1)breaking down a sheet of labels by tearing along label-removalperforations; (2) sorting individual labels; and (3) containerizing orbundling the individual labels. Furthermore, because the labels arepeeled directly from a pad of peel-and-stick labels, there is noseparate release liner utilized that must be removed from eachindividual label and discarded.

An embodiment of the present invention includes a label 100 as depictedin FIGS. 1-3. Specifically, FIG. 1 shows a label 100 having displayinformation 101 printed so as to be visible on its top surface. Thedisplay information 101 includes, without limitation, productinformation, descriptions, marketing content, store and shelf location,pricing, discounts and promotions, UPCs and bar codes, and effectivedates. More specifically, in a preferred embodiment shown in FIG. 1, thelabel 100 is three inches long (see “L1” on FIG. 1) and two inches wide(see “W1” on FIG. 1).

The label includes at least three quadrants of information. As shown onFIG. 1, quadrant A includes an approximately square box of informationwithin the label 100, the square being 1½-inches long (see “L2” onFIGS. 1) and 1⅝-inches wide (see “W2” on FIG. 1), with an approximate3/16-inch border (B1) from the lowest horizontal section of the squarebox to the edge (E1) of the label 100. Preferred ⅛-inch (B2) and3/16-inch (B3) borders from the sides of the square box to the label'sedges (E2) and (E3), respectively are provided. The quadrant A includesdata related to the overall product such as “Buy One, Get One Free!,”“Clearance, $1.00, While Supplies Last,” “New Item,” and “Sale $xx, YouSave $xx.” For the purpose of understanding the embodiments of thepresent invention, the information included in quadrant A is referred tothroughout this application and in the claims as “General ProductInformation.”

As shown on FIG. 1, quadrant B includes information generally found inthe upper right hand corner of the label 100. Quadrant B is preferablyconfined in a rectangular area having a width of ¾ inch (see “W3” onFIG. 1) and a length of 15/16 inch (see “L3” on FIG. 1), with preferred⅛-inch (B2) and ⅜ (B4) borders to the label's edges (E2) and (E4)respectively. More specifically, a preferred embodiment of quadrant Bincludes specific pricing information such as the unit price for eachproduct such, e.g., “2.99 ea,” “3.99 ea,” or “5.50 ea.” The specificpricing information preferably includes a horizontal line directly underthe pricing information, which observes the ⅛-inch border B2 to edge E2and extends ⅞ inch from edge E2, for a preferred total width of ¾ inch.A unit price of information is included in a preferably shadedrectangular box disposed directly underneath the horizontal line, withthe rectangular box having the same or similar ¾-inch width as quadrantB generally (see “W3” on FIG. 1) and a length of ⅜ inch. The unit priceinformation included in the shaded box is preferably provided on threelines of information and includes, for example, “UNIT PRICE” on a firstline, preferably in capital letters; on a second line, a specific unitprice of, for example, “$0.31;” and on a third line, words indicating aunit of measure, for example “per oz,” in small letters. For the purposeof understanding the embodiments of the present invention, theinformation included in quadrant B is referred to throughout thisapplication and in the claims as “Unit Price Information.”

As shown on FIG. 1, quadrant C includes information generally in theupper left hand corner of the label. Quadrant C is preferably confinedin a rectangular area having a width of ¾ inch (see “W3” on FIG. 1) anda length of 15/16 inch (see “L3” on FIG. 1), with preferred 3/16-inch(B3) and ⅜-inch (B4) borders to the label's edges (E3) and (E4)respectively. The quadrant C includes specific information about theproduct and includes a bar code along a horizontal line within thequadrant C that identifies the product. The bar code observes the ⅛-inchborder B3 to edge E3 and extends ⅞ inch from edge E3, for a preferredtotal width of approximately ¾ inch. The quadrant C preferably includes4-6 other horizontal lines of product-specific information, preferablywith no information extending further than ⅞ inch from edge E3. Each ofquadrants B and C have a preferred space S5 of ⅜ inch between lowerlimits of quadrants B and C, and the upper limit of quadrant A. Inaddition, quadrants B and C are separated by a space S6 that ispreferably ⅛ inch wide, and is preferably consistent for the entirelength L3 of the quadrants B and C. For the purpose of understanding theembodiments of the present invention, the information included inquadrant C is referred to throughout this application and in the claimsas “Specific Product Information.” A person of ordinary skill in the artwill appreciate that other embodiments may include different sizes andshapes for the quadrants of data therein, not just the square orrectangular shapes shown in FIG. 1.

The embodiment depicted in FIG. 1 also includes one or more reliefperforations 103. The relief perforations 103 serve to relieve any“memory” in the lamination materials or substrate of the label 100. Thelamination materials or substrate, which are described more fully below,tend to return to their rolled form (“memory”), which can createdifficulty when adhering the label 100 to the contoured surfaces of astore shelf 102. The relief perforations 103 relieve this memory, whichallows the label 100 to more readily conform to the surface of a storeshelf 102.

FIG. 2 shows a label 100 according to an embodiment of the presentinvention, similar to FIG. 1, except that FIG. 2 shows the label 100 asit appears after installation on a shelf 102 within a retail store. Asshown, a first portion 104 of the label 100 is affixed to the shelf 102,while a second portion 105 of the label 100 hangs below the shelf 102without being affixed to the shelf 102. According to the embodiment, therelief perforations 103 preferably fall along a line parallel to, andapproximately centered on, the shelf 102 once the label 100 is in itsinstalled position on the shelf 102. Thus, the relief perforations 103approximately bisect the first portion 104, which is affixed to theshelf 102, while having a horizontal orientation after the label 100 hasbeen installed on the shelf 102. More specifically, the reliefperforations 103 bisect both quadrants B and C, not the area covered byquadrant A.

FIG. 3 shows a cross-sectional view of a label 100 according to apreferred embodiment of the present invention. The label 100 depicted inFIG. 3 includes a paper substrate 111. The paper substrate 111 of FIG. 3may be a 20 lb bond paper, sourced as sheets measuring 11-inches longand 14-inches wide. However, an array of paper products, available invarious weights and provided as continuous rolls or sheets of varioussizes, may serve as the paper substrate 111 according to the embodimentof FIG. 3. Furthermore, one skilled in the art will recognize that thesubstrate material may be chosen from a variety of natural and syntheticmaterials known within the art, including without limitation, paper,vinyl, plastic films or foils, fabrics, and textiles.

The label 100 of FIG. 3 also includes a layer of adhesive 113 affixing afirst layer of lamination material 112 to a bottom surface of the papersubstrate 111. According to the embodiment, the first layer oflamination material 112 comprises a layer of polypropylene or polyesterfilm. One skilled in the art, however, will recognize that the firstlayer of lamination material 112 may be chosen from a variety oflamination materials known in the art. Exemplary polypropylene filmsinclude “410” sourced from ACPO, Ltd. and “812C film” sourced from QSPACIndustries, Inc., and an exemplary polyester film is “609” sourced fromACPO, Ltd. These products are clear films that include the layer ofadhesive 113 already applied on one surface. Thus, when one of theseproducts is selected for use as the first layer of lamination material112, affixing the first layer of lamination material 112 involvesapplying the polypropylene or polyester film to the bottom surface ofthe paper substrate 111 using the pre-applied adhesive 113.Polypropylene and polyester films provide the advantage of allowing anadhesive strip 120 to permanently adhere to a bottom surface of thefirst layer of lamination material 112. Thus, the adhesive strip 120stays entirely on the bottom surface of a label 100 when it is peeledfrom a pad of labels 200, with no adhesive residue left behind on thetop surface of the label 100 directly below.

The label 100 of FIG. 3 includes an adhesive strip 120 affixed to thebottom surface of the first layer of lamination material 112. Aspreviously described, a first portion 104 of the label 100 is to beaffixed to the shelf 102, while a second portion 105 of the label 100hangs below the shelf. Thus, the adhesive strip 120 is preferablyapplied to the bottom surface of the first layer of lamination material112 only in an area corresponding to the first portion 104 of the label100, which is to be affixed to the shelf 102. According to theembodiment of FIG. 3, a first edge of the adhesive strip (ES1) isapplied at a distance (Dl) ⅛ inch from edge E4. The distance Dl can vary± 1/16 inch. The adhesive strip of the depicted embodiment has a widthWS1 ranging from ⅝ inch to 1 inch, and its length continues for the fullwidth W1 of the label 100.

According to the embodiment of FIG. 3, the adhesive strip 120 is adouble-coated tape comprising a layer of polyester film 121 havinglayers of adhesive 122 pre-applied on top and bottom surfaces thereof.Such double-coated polyester tapes provide the advantage that they maybe placed over the relief perforations 103, thus reinforcing the reliefperforations 103 so that the labels 100 are unlikely to tear. However,one skilled in the art will appreciate that the adhesive strip 120 maybe chosen from a variety of materials known in the art, includingwithout limitation, pattern-coated adhesives or double-coated tapesutilizing various substrate materials, such as paper, vinyl, plasticfilms or foils (including polyester and polypropylene), fabrics, andtextiles.

One skilled in the art will recognize that many suppliers offer adhesivestrips 120, including double-coated tapes utilizing various materials,that fall within the broader scope of the present invention. Butexamples of adhesive strips 120 according to the depicted embodimentinclude “FT 8380” and “FT 9380” products sourced from Avery DenisonCorporation. These products are double-coated polyester tapes availablein various widths, but commonly sourced in widths ranging from ⅝ inch to1 inch, and designed for clean removability. Both of these productsinclude a release liner 123 installed on one of its two adhesivesurfaces. Yet, the embodiments of the present invention do notincorporate release liners 123. Thus, when one of these products isselected for use as the adhesive, the release liner 123 is removed inthe manufacturing process. FT 8380 and FT 9380 are standard adhesivestrips 120 that have proven reliable for adhering labels 100 to storeshelves 102, while still allowing for any necessary repositioning. TheFT 9380 product is a more aggressive adhesive strip 120, suitable foruse in applications where label adhesion may present challenges.Selection of these products for use as the adhesive provides theadvantage that no changes are necessary with respect to processing andstocking adhesive strips 120, when compared to the production processesfor traditional sheets of labels with label-removal perforations. Theseproducts also provide the advantage of assuring store personnel that theembodiments of the present invention will provide the adhesiveperformance to which they are accustomed.

The label 100 of FIG. 3 preferably includes a layer of adhesive 113affixing a second layer of lamination material 114 to a top surface ofthe paper substrate 111. According to the embodiment, the second layerof lamination material 114 comprises a layer of polyester film. However,one skilled in the art will recognize that the second layer oflamination material 114 may be chosen from a variety of laminationmaterials known in the art. The label 100 of FIG. 3 further incorporatesa release coating 115 on a top surface of the second layer of laminationmaterial 114. According to the embodiment, the release coating 115comprises a silicone release coating, which covers the entire topsurface of the second layer of lamination material. The release coating115 allows each label 100 to function as the release liner 123 for thelabel 100 directly above it. That is, the release coating 115 will allowthe adhesive strip 120 permanently affixed to the bottom surface of onelabel 100 to be cleanly and easily peeled from the top surface of thelabel 100 directly beneath it, without any risk of tearing the labels100 or leaving adhesive residue behind.

An exemplary polyester film that, according to the depicted embodiment,may be selected for use as the second layer of lamination material 114includes “Hostaphan 2SLKN” sourced from Mitsubishi Polyester Film, Inc.This product is a clear polyester film, available in multiplethicknesses and commonly sourced in 92 and 102 gauge thicknesses.Hostaphan 2SLKN comes pre-coated on one surface with a silicone releasecoating 115. Thus, when Hostaphan 2SLKN is selected for use as thesecond layer of lamination material 114, adhesive 113 must be applied tothe film's surface opposite the silicone release coating 115.Alternatively, the adhesive 113 may be applied to the top surface of thepaper substrate 111. The Hostaphan 2SLKN is then applied to the topsurface of the paper substrate 111 using the adhesive 113. There is noneed to apply a release coating 115 because Hostaphan 2SKLN comes with asilicone release coating 115 pre-applied.

Another embodiment of the present invention includes a pad of labels 200as depicted in FIG. 4. Specifically, FIG. 4 shows multiple labels 100,according to the above-described embodiment, arranged into a pad 200such that each individual label 100 may be peeled from the pad 200 andinstalled directly onto a store shelf 102. Thus, the depicted embodimentpotentially eliminates dozens of hours that store personneltraditionally spend each week breaking down sheets of labels by tearingalong the label-removal perforations, sorting the individual labels, andcontainerizing or bundling the individual labels before installation.

The embodiments of the present invention provide further time savingsand waste minimization by eliminating the release liner 123 from theindividual labels 100. The embodiment depicted in FIG. 4 requiresremoving a label 100 from the pad of labels 200 and affixing it to thestore shelf 102 using the exposed adhesive strip 120. Because theindividual labels 100 in the pad 200 adhere to one another without anyintermediate release liner 123, the labels 100 are referred tothroughout this specification and in the claims as “peel-and-stick.”Thus, the embodiments of the present invention eliminate the need forstore personnel to peel away and discard a separate release liner 123before installing a label 100.

Further, the pad of labels 200 depicted in FIG. 4 is preferablysequenced according to a store's planogram. That is, the labels 100 arepreferably arranged within the pad 200 by taking into account thestore's planogram, such that store personnel tasked with installing thelabels 100 need only walk down a store aisle, peel the labels 100 fromthe pad 200, and affix them to the store shelves 102.

Another embodiment of the present invention includes a method ofinstalling labels 100 using a pad of labels 200, as depicted in FIG. 5.Specifically, FIG. 5 shows obtaining a pad of labels 200 from a shippingcontainer 301. Next, a label 100 is peeled from the pad of labels 200.Finally, the label 100 is affixed to a store shelf 102 using the exposedadhesive strip 120 on the bottom surface of the label 100.

Further, the installation method depicted in FIG. 5 may utilize a pad oflabels 200 wherein the labels 100 are sequenced according to the store'splanogram. Thus, the store personnel tasked with installing the labels100 need only walk down a store aisle, peel the labels 100 from the pad200, and affix them to the store shelves 102.

Another embodiment of the present invention includes a method of makinga pad of labels 200, as depicted in FIGS. 6-11. Specifically, FIG. 6shows a laminating and converting machine 400, such as Vestcom's 9514XLSlaminating and converting machine, that may be used to produce a pad oflabels 200, according to an embodiment of the present invention. FIGS.7-11 include detailed stations of the laminating and converting machineshown in FIG. 6.

FIG. 7 shows the process steps associated with a feeding andregistration station 410 within the laminating and converting machine400. Specifically, FIG. 7 shows loading a sheet of paper substrate 111into a bottom-fed friction feeder 411. One skilled in the art willrecognize that a number of feeding mechanisms known in the art may beused in accordance with the present invention to feed substrate materialinto the laminating and converting machine 400, including withoutlimitation, bottom-fed and top-fed friction feeders. The sheet of papersubstrate 111 has preprinted on its top surface display information 101,which may include, without limitation, product information,descriptions, marketing content, store and shelf location, pricing,discounts and promotions, UPCs and bar codes, and effective dates.

The bottom-fed friction feeder 411 feeds the sheet of paper substrate111 onto belt 412, which carries the sheet of paper substrate 111 alonga registration-and-transport table 413. The registration-and-transporttable 413 includes adjustable guides 414 to orient the sheet of papersubstrate 111. The registration-and-transport table 413 also includesmultiple sensors 415 that detect the location of the leading edge 130 ofthe sheet of paper substrate 111 over time. The laminating andconverting machine 600 adjusts the speed of the transport so that thesheet of paper substrate 111 has proper registration as it enters thelamination web.

FIG. 8 shows the process steps associated with a laminating station 420within the laminating and converting machine 400. Specifically, FIG. 8shows the sheet of paper substrate 111 entering a first nip rollerstation 421 where it becomes part of a continuous roll, or web, ofmaterial 140.

The sheet of paper substrate 111 joins a roll of polypropylene film,which serves as the first layer of lamination material 112 on the bottomsurface of the paper substrate. The roll of polypropylene film is fedfrom a first laminate station 422. The polypropylene film 112 is affixedto the bottom surface of the paper substrate 111 through use of anadhesive 113. As previously described, the polypropylene film allows anadhesive strip 120 to permanently adhere to the bottom surface of thefirst layer of lamination material 112. Thus, the adhesive strip 120stays entirely on the bottom surface of a label 100 when it is peeledfrom a pad of labels 200, and no adhesive residue is left behind on thetop surface of the label 100 directly below.

Additionally, the sheet of paper substrate 111 joins a roll of polyesterfilm, which serves as the second layer of lamination material 114 on thetop surface of the paper substrate 111. The roll of polyester film isfed from a second laminate station 423. The polyester film is affixed tothe top surface of the paper substrate 111 through use of an adhesive113. The polyester film forming the second layer of lamination material114 incorporates a release coating 115 on its top surface. As previouslydescribed, the release coating 115 allows the adhesive strip 120 on thebottom surface of one label 100 to be cleanly and easily peeled from thetop surface of the label 100 directly beneath it, without any risk oftearing the labels 100 or leaving adhesive residue behind. Accordingly,the sheet of paper substrate 111 is suspended in a web of material 140created by continuous rolls of lamination material, which will serve asfirst 112 and second 114 layers of lamination material.

The web of material 140 next travels through a web tensioning station424 that ensures that proper and consistent tension is maintained in theweb 140 throughout the process. A web control guide 425 senses the edge141 of the web of material 140 and pivots in order to eliminate anyskewing and to ensure that the sheet of paper substrate 111 suspendedwithin the web of material 140 enters the die stations in a squareposition and orientation.

FIG. 9 shows the process steps associated with a first die station 430within the laminating and converting machine 400. Specifically, FIG. 9shows the web of material 140 undergoing cutting operations performed bya first die cutter 431. The first die cutter 431 generally createsrelief perforations 103 in certain areas of the web of material 140. Aspreviously described, the label's 100 relief perforations 103 preferablyfall along a line parallel to, and approximately centered on, the shelf102 once the label 100 is in its installed position. Consequently, thefirst die cutter 431 creates the relief perforations 103 at locations onthe web of material 140 that will correspond to the appropriatelocations for relief perforations 103 in the finished labels 100. Therelief perforations 103 relieve any “memory” in the paper substrate 111,first layer of lamination material 112, or second layer of laminationmaterial 114. Thus, the relief perforations 103 added at the first diestation 430 will allow the labels 100 to more readily conform to thesurface of store shelving 102.

Next, adhesive strips are added to the web of material 140. Aspreviously described, the adhesive strips 120 are double-sided tape andmay include a release liner 123. The size and location of the adhesivestrips 120 are preferably controlled to ensure that several objectivesare met. First, the adhesive strips 120 are added preferably only toareas of the web of material 140 that corresponds to the first portions104 of the finished labels 100, such that the first portion 104 of alabel 100 may be affixed to a store shelf 102 using the adhesive strips120. Thus, the adhesive strips 120 are not included on the secondportion 105 of the label 100, so that the second portion 105 may hangbelow the store shelf 102 without any exposed adhesive strips 120 thatmight potentially cling to the bottom surface of the store shelf 102 orto products placed beneath the store shelf 102. Second, the adhesivestrips 120 are added only to areas of the web of material 140 thatcorresponds to the first portions 104 of the finished labels 100, suchthat for each label 100 in the finished pad of labels 200, only thefirst portion 104 of the label 100 is removably adhered to the topsurface of the label 100 directly below. This allows store personnel tolift or peel the label 100 from the pad of labels 200 using the secondportion 105 of the label 100, which has no adhesive strip 120 on itsbottom surface, and thus is not adhered to the label 100 directly below.Third, once exposed, the adhesive strips 120 will not come in contactwith any part of the laminating and converting machine 400 throughoutthe remaining steps in the manufacturing process, except for those partsintended to contact the adhesive strips 120, such as the second diecutter 441, which has a non-stick coating 442 applied to its surfaces.Finally, the adhesive strips 120 are preferably placed over the reliefperforations 103 created at the first die station 431, thus reinforcingthe relief perforations 103 so that the labels 100 preferably do nottear. After application of the adhesive strips 120, the web of material140 enters a second nip roller station 432, which controls tension andalignment of the web of material 140.

According to the embodiment depicted, the release liner 123 is nextremoved from the adhesive strips 120. The release liner 123 material isgathered and rewound using a first matrix rewind station 433. Oneskilled in the art will recognize that other embodiments of the presentinvention may include alternative adhesive strips known in the art, someof which may not necessitate the removal of the release liner 123. Byway of example, the adhesive strip may be applied without the use of arelease liner 123 by applying pattern-coating adhesive to the web ofmaterial 140.

FIG. 10 shows the process steps associated with a second die station 440within the laminating and converting machine 400. Specifically, FIG. 10shows the web of material 140 undergoing cutting operations performed bya second die cutter 441. The second die cutter 441 generally trims theweb of material 140, including the adhesive strips 120, into individuallabels 100 with adhesive strip 120 backings. The second die cutter 441used in the second die station 440 is designed to produce a particularsize and configuration of labels 100. According to the embodiment, anon-stick coating 442 is applied to the second die cutter 441 to preventthe exposed adhesive strips from adhering to the second die cutter 441.A second matrix rewind station 443 gathers and rewinds the excess firstlamination material 112, second lamination material 114, and papersubstrate 111 that is trimmed away.

FIG. 11 shows the process steps associated with a stacking station 450within the laminating and converting machine 400. Specifically, FIG. 11shows a series of belts and rollers 451 transporting the labels 100 intoa stacking tray 452 that lowers the pad of labels 200 as the labels 100accumulate. The series of belts and rollers 451 are strategically placedso as not to contact the exposed adhesive of the adhesive strips 120.Precision side guides 453 control the side-to-side registration of thelabels 100 as they move along the transport belts and rollers 451.Downward air flow 454 directs the labels 100 onto the pad 200accumulating in the stacking tray 452. Alternatively, mechanical orelectro-mechanical devices may handle and accurately place the labels100 into stacks 200. The adhesive strip 120 on the bottom surface ofeach label 100 adheres to the top surface of the label 100 below it,resulting in a pad 200 of peel-and-stick labels 100.

Finally, at variable or fixed intervals, a backer 150 may be placed intothe stacking tray 452 to separate multiple pads of labels 100. Thebacker 150 typically includes a release agent coating so that theadhesive strip 120 on the bottom surface of the bottom-most label 100 inthe pad 200 may be easily removed from the backer 150. The backer 150may include printed data, including without limitation, the store forwhich the labels 100 are intended and the location or locations withinthe store where the labels 100 are to be installed.

Alternatively, an embodiment of the present invention includes a methodof making a pad of labels 200, following the same steps described above,except that the second die station 440 trims the sheet of papersubstrate 111 from the web of material 140 so that the resulting productis in a sheet format. These sheets may then be arranged into pads ofsheets before being trimmed into pads 200 of peel-and-stick labels 100through an off-line process that cuts the pad of sheets into pads oflabels 200.

Further, the printing, cutting, and padding processes described aboveand depicted in FIGS. 6-11 may be controlled by taking into account thestore's planogram, such that the finished pad of labels 200 aresequenced according to the store's planogram. Thus, the store personneltasked with installing the labels 100 need only walk down a store aisle,peeling the labels 100 from the pad 200, and affixing them to the storeshelves 102.

In an effort to ensure antecedent basis for the recitations included inthe claims below, certain claims have been copied and pasted below, andrewritten in the paragraphs below to ensure a person of ordinary skillin the art understands the aspects of the embodiments of presentinvention as described above.

An embodiment of the present invention is directed to a pad of labelsfor use in a retail store. The “retail store” as used in thespecification and more importantly in the claims is not limited to aspecific type of store and include commercial and other types of storeswhere products are sold on shelves and peel and stick labels are used toidentify the product being sold to a consumer. The pad of labelsincludes a plurality of labels removably attached to form the pad, whereeach label comprises a substrate having display information printed on atop surface thereof; an adhesive strip applied to a bottom surface ofthe label; and a release coating applied to the top surface of thelabel, where the adhesive strip is removably affixed to the releasecoating, and where the plurality of labels are sequenced according tothe retail store's planogram. The release coating comprises silicone,and preferably the release coating covers the entire surface. Theadhesive strip preferably includes double-coated tape having a width inthe range of approximately ⅝ inch to 1 inch. For each label, theadhesive strip is permanently applied to the bottom surface of the labelin an area that corresponds with a first portion of the label to beaffixed to a store shelf. The display information is preprinted on thesubstrate. The substrate comprises paper, vinyl, plastic films or foils,fabrics, or textiles. The labels are preferably three-inches long andtwo-inches wide, and are preferably peel and stick labels. The displayinformation includes a plurality of quadrants of information comprisingquadrant A General Product Information, quadrant B Unit PriceInformation, and quadrant C Specific Product Information. The quadrant Ainformation is included in a substantially square box disposed on alower portion of the label. The substantially square box isapproximately 1½-inches long and 1⅝-inches wide, and includes anapproximate 3/16-inch border from the lowest horizontal section of thesquare to an edge E1 of the label and a ⅛-inch border and a 3/16-inchborder from the sides of the square to edges E2 and E3, respectively.The quadrant A information includes “Buy One, Get One Free!,”“Clearance, $1.00, While Supplies Last,” “New Item,” or “Sale $xx, YouSave $xx,” with the “xx” information preferably including certainpricing information. The quadrant B information is included in asubstantially rectangular box disposed in an upper right portion of thelabel having a shaded rectangular box therein with a horizontal linedirectly above the shaded rectangular box. The substantially rectangularbox is preferably approximately ¾-inch wide and approximately 15/16-inchlong, and includes an approximate ⅛-inch border B2 to edge E2 and anapproximate ⅜-inch border B4 to edge E4. A unit price of informationincluded within the shaded rectangular box is preferably disposed on atleast three horizontal lines comprising “UNIT PRICE” on a first line, aspecific unit price on a second line, and on a third line wordsindicating a unit of measure. The quadrant C information is preferablyincluded in a substantially rectangular box disposed in an upper leftportion of the label having a bar code within the rectangular box. Thesubstantially rectangular box is approximately ¾-inch wide andapproximately 15/16-inch long, and includes an approximate 3/16-inchborder B3 to edge E3 and an approximate ⅜-inch border B4 to edge E4. Thebar code is preferably horizontal and has an approximate width of ¾inch.

Another embodiment of the present invention is directed to a pad oflabels for use in a retail store comprising a plurality of labelsremovably attached to form the pad, each label comprising a substratehaving display information printed on a top surface thereof; an adhesivestrip applied to a bottom surface of the label; and a release coatingapplied to the top surface of the label, where the adhesive strip isremovably affixed to the release coating, where the plurality of labelsare sequenced according to the retail store's planogram, and where thedisplay information includes a plurality of quadrants of informationincluding a quadrant A having General Product Information disposed in alower portion of the label, a quadrant B having Unit Price Informationdisposed in an upper right portion of the label, and a quadrant C havingSpecific Product Information disposed in a disposed in an upper leftportion of the label.

Yet another embodiment of a label for use in a retail store comprises asubstrate having display information on a top surface thereof; a firstlayer of lamination material adhesively affixed to a bottom surface ofthe substrate; an adhesive strip applied to a bottom surface of thefirst layer of lamination material; and a second layer of laminationmaterial adhesively affixed to the top surface of the substrate, wherethe second layer of lamination material includes a release coatingapplied to a top surface thereof. The first layer of lamination materialcomprises a layer of polypropylene or polyester film. The polypropyleneor polyester film is clear. The second layer of lamination materialcomprises a layer of polyester film having a gauge thickness of 92 or102. The adhesive strip is permanently applied to the bottom surface ofthe first layer of lamination material in an area corresponding with afirst portion of the label to be affixed to a store shelf

Another embodiment of the present invention is directed to a method ofmaking a pad of labels comprising printing display information on a topsurface of a substrate; affixing a first layer of lamination material toa bottom surface of the substrate; affixing a second layer of laminationmaterial to the top surface of the substrate, the second layer oflamination material having a release coating applied to a top surfacethereof; applying an adhesive strip to a bottom surface of the firstlayer of lamination material; cutting the substrate having first andsecond layers of lamination material affixed into at least one label;and arranging the at least one label into a pad of labels, where theprinting, cutting, and arranging steps are controlled with reference toa store's planogram, such that the pad of labels are sequenced accordingto the store's planogram. The affixing steps include using adhesive. Theadhesive strip is permanently applied to the bottom surface of the firstlayer of lamination material in an area corresponding with a firstportion of the label to be affixed to a store shelf. The method includescutting at least one relief perforation into the substrate having firstand second layers of lamination material affixed. The adhesive strip ispreferably permanently applied after cutting the at least one reliefperforation, and over the at least one relief perforation, thusreinforcing the at least one relief perforation.

Yet another embodiment of the method of making a pad of labels includesprinting display information on a top surface of a substrate; affixing afirst layer of lamination material to a bottom surface of the substrate;affixing a second layer of lamination material to the top surface of thesubstrate, the second layer of lamination material having a releasecoating applied to a top surface thereof; applying at least one adhesivestrip to a bottom surface of the first layer of lamination material;cutting the substrate having first and second layers of laminationmaterial affixed into at least one sheet; arranging the at least onesheet into a pad of sheets; and cutting the pad of sheets into at leastone pad of labels, where the printing, cutting, and arranging steps arecontrolled with reference to a store's planogram, such that the pad oflabels are sequenced according to a store's planogram. In the preferredmethod, the at least one adhesive strip is permanently applied to thebottom surface of the first layer of lamination material in an areacorresponding with a first portion of the label to be affixed to a storeshelf. The method further comprises cutting at least one reliefperforation into the substrate having first and second layers oflamination material affixed, wherein the at least one adhesive strip ispermanently applied after cutting the at least one relief perforation,and over the at least one relief perforation, thus reinforcing the atleast one relief perforation.

Another embodiment of the present invention is directed to a method ofmaking a pad of labels comprising printing display information on a topsurface of a substrate; loading the substrate into a friction feeder;transporting the substrate along a registration-and-transport table,where the registration-and-transport table comprises guides to controlthe orientation of the substrate; and sensors to detect the location ofa leading edge of the substrate; adjusting the speed of transporting thesubstrate along the registration-and-transport table in response to thesensors detecting the location of the leading edge of the substrate, inorder to ensure the substrate has proper registration as it enters afirst nip roller station; entering the substrate into a web of materialcreated at the first nip roller station, where the web of materialcomprises a first layer of lamination material adhered to a bottomsurface of the substrate; and a second layer of lamination materialadhered to a top surface of the substrate, the second layer oflamination material having a release coating applied to a top surfacethereof, maintaining a tension in the web of material through use of atensioning station; controlling the orientation of the web of material,including the substrate suspended within the web of material, throughuse of a web control guide; applying at least one adhesive strip to abottom surface of the first layer of lamination material; cutting theweb of material into at least one label; transporting the at least onelabel to a stacking station; and arranging the labels into a pad oflabels, wherein the printing, cutting, and arranging steps arecontrolled with reference to a store's planogram, such that the labelswithin the pad of labels are sequenced according to a store's planogram.The at least one adhesive strip is permanently applied to the bottomsurface of the first layer of lamination material in an areacorresponding to a first portion of the label to be affixed to a storeshelf. The method includes cutting at least one relief perforation intothe web of material. The at least one adhesive strip is preferablypermanently applied after cutting the at least one relief perforation,and over the at least one relief perforation, thus reinforcing the atleast one relief perforation.

Another embodiment of the present invention is directed to a method ofinstalling labels on a store shelf comprising obtaining a pad of labelsfrom a container, where each label includes a substrate having displayinformation printed on a top surface thereof; an adhesive strip appliedto a bottom surface of the label; and a release coating applied to thetop surface of the label; peeling a label from the pad of labels;affixing the label to a shelf; where, before peeling, the adhesive stripis removably affixed to the release coating; and where the labels in thepad are sequenced according to a retail store's planogram.

LIST OF REFERENCE NUMERALS 100 label 101 display information 102 storeshelf 103 relief perforations 104 first portion to be affixed to storeshelf 105 second portion to hang below store shelf 111 paper substrate112 first layer of lamination material 113 adhesive 114 second layer oflamination material 115 release coating 120 adhesive strip 121 polyesterfilm 122 adhesive 123 release liner 130 edge of a sheet of papersubstrate 140 web of material 141 edge of a web of material 150 backer200 pad of labels 300 installation process 301 shipping container 400laminating and converting machine 410 feeding and registration station411 bottom-fed friction feeder 412 belting 413registration-and-transport table 414 adjustable guides 415 sensors 420laminating station 421 first nip roller station 422 first laminatestation 423 second laminate station 424 web tensioning station 425 webcontrol guide 430 first die station 431 first die cutter 432 second niproller station 433 first matrix rewind station 440 second die station441 second die cutter 442 non-stick coating 443 second matrix rewindstation 450 stacking station 451 series of belts and rollers 452stacking tray 453 precision side guides 454 downward air flow

The list of reference numerals is provided for convenience and isintended to aid understanding of the illustrated embodiments describedabove. The embodiments of the present invention may be described in manydifferent forms and should not be construed as limited to theillustrated embodiments. Likewise, the list above setting forth thereference numerals and associated components comprising the illustratedembodiments do not limit the scope of the invention as recited in theclaims below.

We claim:
 1. A label for use in a retail store comprising: a substratehaving display information on a top surface thereof; a first layer oflamination material adhesively affixed to a bottom surface of thesubstrate; an adhesive strip applied to a bottom surface of the firstlayer of lamination material; and a second layer of lamination materialadhesively affixed to the top surface of the substrate, wherein thesecond layer of lamination material includes a release coating appliedto a top surface thereof.
 2. The label according to claim 1, wherein thefirst layer of lamination material comprises a layer of polypropylene orpolyester film.
 3. The label according to claim 2, wherein thepolypropylene or polyester film is clear.
 4. The label according toclaim 1, wherein the second layer of lamination material comprises alayer of polyester film having a gauge thickness of 92 or
 102. 5. Thelabel according to claim 1, wherein the adhesive strip is permanentlyapplied to the bottom surface of the first layer of lamination materialin an area corresponding with a first portion of the label to be affixedto a store shelf.
 6. A label for use in a retail store comprising: asubstrate having display information on a top surface thereof; a firstlayer of lamination material adhesively affixed to a bottom surface ofthe substrate; an adhesive strip applied to a bottom surface of thefirst layer of lamination material; and a second layer of laminationmaterial adhesively affixed to the top surface of the substrate, whereinthe second layer of lamination material includes a release coatingapplied to a top surface thereof, wherein the first layer of laminationmaterial comprises a layer of polypropylene or polyester film, whereinthe polypropylene or polyester film is clear, wherein the second layerof lamination material comprises a layer of polyester film having agauge thickness of 92 to 102, wherein the adhesive strip is applied tothe bottom surface of the first layer of lamination material in an areacorresponding with a first portion of the label to be affixed to a storeshelf.
 7. A label for use in a retail store comprising: a substratehaving display information printed on a top surface thereof; an adhesivestrip applied to a bottom surface of the label; and a release coatingapplied to the top surface of a label, wherein the adhesive strip isremovably affixed to the release coating, wherein the release coatingcomprises silicone.
 8. The label according to claim 7, wherein therelease coating covers the entire surface.
 9. The label according toclaim 7, wherein the adhesive strip includes double-coated tape having awidth in the range of ⅝ inch to 1 inch.
 10. The label according to claim7, wherein the adhesive strip is permanently applied to the bottomsurface of the label in an area that corresponds with a first portion ofthe label to be affixed to a store shelf.
 11. The label according toclaim 7, wherein the display information is preprinted on the substrate.12. The label according to claim 7, wherein the substrate comprisespaper, vinyl, plastic films or foils, fabrics, or textiles.
 13. Thelabel according to claim 7, wherein the label is three-inches long andtwo-inches wide.
 14. The label according to claim 7, wherein a pluralityof labels attached together comprise a pad of peel and stick labels. 15.The label according to claim 7, wherein the display information includesa plurality of quadrants of information comprising quadrant A GeneralProduct Information, quadrant B Unit Price Information, and quadrant CSpecific Product Information.
 16. The label according to claim 15,wherein the quadrant A information is included in a substantially squarebox disposed on a lower portion of the label.
 17. The label according toclaim 15, wherein the substantially square box is approximately1½-inches long and 1⅝-inches wide, and includes an approximate 3/16-inchborder from the lowest horizontal section of the square to an edge E1 ofthe label and a ⅛-inch border and a 3/16-inch border from the sides ofthe square to edges E2 and E3, respectively.
 18. The label according toclaim 15, wherein the quadrant A information includes “Buy One, Get OneFree!,” “Clearance, $1.00, While Supplies Last,” “New Item,” or “Sale$xx, You Save $xx.”
 19. The label according to claim 15, wherein thequadrant B information is included in a substantially rectangular boxdisposed in an upper right portion of the label having a shadedrectangular box therein with a horizontal line directly above the shadedrectangular box.
 20. The label according to claim 19, wherein thesubstantially rectangular box is approximately ¾-inch wide andapproximately 15/16-inch long, and includes an approximate ⅛-inch borderB2 to edge E2 and an approximate ⅜-inch border B4 to edge E4.
 21. Thelabel according to claim 19, wherein a unit price of informationincluded within the shaded rectangular box is disposed on at least threehorizontal lines comprising “UNIT PRICE” on a first line, a specificunit price on a second line, and on a third line words indicating a unitof measure.
 22. The label according to claim 15, wherein the quadrant Cinformation is included in a substantially rectangular box disposed inan upper left portion of the label having a bar code within therectangular box.
 23. The label according to claim 22, wherein thesubstantially rectangular box is approximately ¾-inch wide andapproximately 15/16-inch long, and includes an approximate 3/16-inchborder B3 to edge E3 and an approximate ⅜-inch border B4 to edge E4. 24.The label according to claim 22, wherein the bar code is horizontal andhas an approximate width of ¾ inch.